Words first, then whatever you can imagine
Podcast is a hybrid of internet and radio. A quite new way to communicate things profiting the auditory media advantages. It is good not only as a content marketing weapon, but also as a gold miner itself since you are able to tape-in advertisement in your podcast files, do crowdfund, affiliate marketing, sell products, resell, dropship, or offer a podcasting service to companies.
A lot of people have blogs. Maybe you do too. However, some of them then have lost their patient to update it. Why? What is the solution? How to blog routinely with passion? Well, I don’t know the reasons why some bloggers became less enthusiastic with this platform, or why a blogger became the ex …
Google Books bisa jadi merupakan salah satu proyek gila. Mungkin lebih gila dari ide membuat ensiklopedia daring yang masif tetapi gratis. Melalui proyek ini, Google berniat mendigitalkan buku-buku di seluruh dunia. Ini sudah mereka lakukan sejak 2004.
Di livetweet Rahasia Sunyi beberapa hari lalu, ada pertanyaan dari @naui_sesang_ tentang kendala-kendala copywriting. Mungkin OOT, tetapi pertanyaannya menarik juga. Kita tahu, di era industri dan digital ini, penulis memang seharusnya tidak hanya berkutat pada novel atau skenario film. Mereka juga bisa menulis teks-teks untuk mendukung marketing, penjualan, atau promosi.
This question came up my mind when I attended Deutsche Welle Global Media Forum in Bonn, Germany, a week ago. One of the events there was BOBs (Best of Blogs) Awarding. Blog might be promising type of media in 2005-2009. But now, the quantity is declining since the netizen prefer social media as microphone for their inner voice. What a bitter fact.
Di penghujung 2006, Rachmania Arunita meluncurkan Lost in Love. Mendistribusikan melalui bluetooth ponsel, Nia menyebutnya e-book. “Ya hitung-hitung bikin gebrakan, sekaligus menggalang budaya membaca dan menulis,” katanya waktu itu. Media e-book dipilihnya untuk menghindari kerepotan dan membengkaknya biaya produksi-distribusi seperti yang pernah dia alami saat memasarkan Eiffel I’m in Love. Sayang, kalangan pembaca adem ayem saja menyambutnya. Novel digital memang belum populer. Tapi, siapa berani menyangkal, kita sedang menuju ke sana.
No right-click, please!
